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"you may not have time to read a full blog post or watch a video, but if I can share tips in a few simple tweets, wouldn’t that be great."
A Conversation with Aprill of HeyAprill
See why Aprill thinks skincare advice should be a tweet away
What sparked your passion in skincare?
I noticed readers were focusing heavily on makeup application, and there are tons of people teaching them how to put on makeup, but no one was educating them on what to do before and after makeup application. Makeup applies better on a smooth, clean canvas. That’s something you can’t achieve by wearing layers of foundation. It can be achieved by hydrating the skin, wearing SPF and exfoliating. So I decided to focus more on skincare to fill that void.
What made you realize you wanted to share your perspective on social media? Who or what inspired you to do so?
I wanted to share my perspective on social media because you may not have time to read a full blog post or watch a video, but if I can share tips in a few simple tweets, wouldn’t that be great? My readers inspired me. They believed in me and wanted more. (You can check out Aprill’s Twitter here)
What are your favorite ingredients right now and why?
I have two favorite ingredients right now- Retinol and hyaluronic acid. Most people don’t understand how important hydration is in your skincare routine. To make matters worse, most readers don’t understand that there is a difference between hydration and moisturizing. Hyaluronic acid is so powerful and it can literally improve the skin in an instant. It really makes the skin look plump and healthy. I love retinol because it smooths the skin, firms the skin, fades dark marks and even skin tone.
Why did you choose to work with PCA SKIN? Why did you choose the products in your kit?
I love PCA Skin because of their dedication to skin health. Their products are innovative and effective, and most importantly backed by science. I chose the products in this kit because when my readers reach out for solid skincare advice, they always want to know how to address hyperpigmentation. Every product in this kit will help address those needs. Not only will you experience a noticeable reduction in dark marks, but your skin will be healthier overall.
Learn more about HeyAprill’s Pigment Perfecters.