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“…that’s when I knew I wanted to help and empower more to feel the same way.”
A Conversation with Alexandra Potora
From a young age, Alexandra learned the power of professional skincare.
What is your background in the beauty industry? How did you get started?
Since I was little, I’ve watched my mom take care of her skin. Oils were her thing and considering that we were living humbly, cooking oil was magic to her. In hindsight, while she “worked with what she had”, those moments did raise my awareness about skincare. Fast forward to when I started in the beauty industry, that was at 16. I joined a famous all-girl pop music band in my native country of Romania and working with makeup artists and estheticians became the norm.
What sparked your passion in skincare?
From the ages of 16-18, while I was learning about makeup from various artists. Seeing them in action helped me realize how makeup behaved on various skin types and how final looks were dictated by skin conditions. That's when I realized there's no such thing as a "flawless painting" on a bad canvas.
What made you realize you wanted to share your perspective on social media? Who or what inspired you to do so?
I started a boutique social media business back in 2010. While working with various clients, I also began creating content part-time on YouTube. I got a powerful email about the impact I had in somebody’s life that made me realize that we never know how far the ripples of our actions go. When they started telling me how their confidence changed and how they were feeling good and pretty, that’s when I knew I wanted to help and empower more women to feel the same way.
What do you see being the next big trend in skincare?
While “clean” and “green” have been top of mind for consumers over the past few years, I believe we’ll start seeing an increase in their focus on innovation and technology. While still being conscientious and avoiding “bad-for-you” ingredients, we are starting to realize that “results” are also very important. In addition to technology and innovation, customization and personalization using customer input, will also continue being on the rise.
Why do you love PCA SKIN and the kit you created?
I genuinely trust PCA SKIN’s mission, the people behind the brand and (very importantly) the chemistry of their products. Hydration, the promotion of collagen synthesis, sun protection…There are so many benefits from the products in this kit! These products in sync to create a strong anti-aging routine.
Learn more about Alexandra Potora’s Fresh-Face Essentials.